Pashto Advertising, PR, Marketing, Transcreation and Translation

We work with a lot of creative marketing and advertising companies providing Pashto language versions of adverts, strap lines/end lines, tag lines, concepts, posters, brochures, slogans, online content, tv scripts and radio scripts. Our task is to deliver the message irrespective of language and culture.

Pashto translation of advertising, PR and marketing material

If required, our specialist Pashto translators can provide a faithful translation of the original source copy. During this process, the linguists will of course take into account localisation and cultural factors to ensure the material is just as appropriate to its new audience as it was to its original audience.

Our Pashto translators’ experience in this sector means you will be able to use marketing material that’s as effective in the target language as it is in the original language.

Pashto transcreation of advertising, PR and marketing material

Transcreation is the creative adaption of copy in the target language, so the text will be completely re-written in a foreign language. We have a team of Pashto copywriters specialising in transcreation and adaption working in over 100 markets.

As part of the process, it will be important for us to understand your communication objectives as the meaning of the original message may change in the Pashto language version, but the persuasive effect must remain as forceful.

Unless otherwise instructed, all Pashto transcreations are reviewed by another linguist, and are back-translated. Any number of draft versions can be supplied for your feedback and comments until we get it just right.

Pashto brand name linguistic analysis

Because some brand names and slogans have unexpected cultural connotations, we also have an experienced team of Pashto brand checking analysts. They can ensure your logo or slogan will not be misinterpreted.

Please refer to our client feedback page to learn more about the unbeatable Pashto language service we offer.

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If you have a project you would like to discuss, do please call us on +44 (0)1544 388040 or contact us via our free Quote & File Uploads form.

WHILE YOU’RE HERE... SOME QUITE INTERESTING FACTS ABOUT THE Pashto LANGUAGE

Pashto is the language of the Pashtun. It is one of the two official languages of Afghanistan and the second-largest regional language of Pakistan. It's estimated that there are 45–60 million Pashto-speakers worldwide.

Pashto employs the Pashto alphabet, which is a modified form of the Perso-Arabic alphabet and has extra letters for sounds which are specific to Pashto. The Pashto alphabet consists of 45 letters.

Courtesy of Omniglot

Pashto SAMPLE TEXT

د غم فضا څه دغم فضا ده په کابل کې لور تر لوره
لوی واړه ژړا کا دي مجبور وزي له کوره
ټول دي سرسام شوي د تګ لوري ترینه ورک دي
مور یې بچیان پریښي پښېبلې پښې په سر سرتوره
د پلار مړی یې پروت دی په سرک کې بې څښتنه
نشته څوک په کور کې چې یې پورته کړي تر کوره
عقل د چا کار نکړي چې داسې صحنې ویني
غږ به د چا وانه ورې د ډزو زوژ له شوره
څه دې څه بلا ده په دوی شوې، لیونیان شول
یو دبل دښمن شول، بیزار شوی ورور له وروره
چور چپاو تالان دی، بده ورځ ده بازخواست نشته
شر فساد جوړ شوی هر سړی تښتي له زوره
ما (هاشم) لیدل چې چار چارپېره او د غرو څوکو
توپ ټوپک ګولۍ دي او خوښي نه شته ده نوره
دریمه کارته کابل (۱۱/ ۲/۱۳۷۵)

Pashto example video

AND LASTLY, A Pashto tongue twister

د خوړ په غاړه د خړ خر خړه خپه پرته وه خړ ملخ پرې پاسه ناست وۀ