German Advertising, PR, Marketing, Transcreation and Translation

We work with a lot of creative marketing and advertising companies providing German language versions of adverts, strap lines/end lines, tag lines, concepts, posters, brochures, slogans, online content, tv scripts and radio scripts. Our task is to deliver the message irrespective of language and culture.

German translation of advertising, PR and marketing material

If required, our specialist German translators can provide a faithful translation of the original source copy. During this process, the linguists will of course take into account localisation and cultural factors to ensure the material is just as appropriate to its new audience as it was to its original audience.

Our German translators’ experience in this sector means you will be able to use marketing material that’s as effective in the target language as it is in the original language.

German transcreation of advertising, PR and marketing material

Transcreation is the creative adaption of copy in the target language, so the text will be completely re-written in a foreign language. We have a team of German copywriters specialising in transcreation and adaption working in over 100 markets.

As part of the process, it will be important for us to understand your communication objectives as the meaning of the original message may change in the German language version, but the persuasive effect must remain as forceful.

Unless otherwise instructed, all German transcreations are reviewed by another linguist, and are back-translated. Any number of draft versions can be supplied for your feedback and comments until we get it just right.

German brand name linguistic analysis

Because some brand names and slogans have unexpected cultural connotations, we also have an experienced team of German brand checking analysts. They can ensure your logo or slogan will not be misinterpreted.

Please refer to our client feedback page to learn more about the unbeatable German language service we offer.

UPLOAD YOUR FILES

If you have a project you would like to discuss, do please call us on +44 (0)1544 388040 or contact us via our free Quote & File Uploads form.

WHILE YOU’RE HERE... SOME QUITE INTERESTING FACTS ABOUT THE German LANGUAGE

German is a West Germanic language spoken mainly in Germany, Austria, Switzerland, Liechtenstein, Belgium, Luxembourg and Italy. It is recognised as a minority language in Czech Republic, Denmark, Hungary, Kazakhstan, Ukraine, Namibia, Poland, Romania, Russia, Slovakia, Slovenia, Croatia, Serbia, South Africa, Vatican City and Venezuela. There are also significant German-speaking communities in the USA, Canada, Brazil, Argentina, Mexico, Australia, South Africa, Chile, Paraguay, New Zealand and Peru.

Standard German (Hoch Deutsch) has around 90 million native speakers, and other varieties of German have some 30 million. There are about 80 million people who speak German as a second language, and many others study it as a foreign language.

Courtesy of Omniglot

German SAMPLE TEXT

Alle Menschen sind frei und gleich an Würde und Rechten geboren. Sie sind mit Vernunft und Gewissen begabt und sollen einander im Geist der Brüderlichkeit begegnen.

Article 1 of the Universal Declaration of Human Rights.

German example video

AND LASTLY, A German Tongue Twister

Fischers Fritze fischt frische Fische; Frische Fische fischt Fischers Fritze.
...which means that Fritz, the fisherman's son, is fishing for fresh fish.