Portuguese Advertising, PR, Marketing, Transcreation and Translation

We work with a lot of creative marketing and advertising companies providing Portuguese language versions of adverts, strap lines/end lines, tag lines, concepts, posters, brochures, slogans, online content, tv scripts and radio scripts. Our task is to deliver the message irrespective of language and culture.

Portuguese translation of advertising, PR and marketing material

If required, our specialist Portuguese translators can provide a faithful translation of the original source copy. During this process, the linguists will of course take into account localisation and cultural factors to ensure the material is just as appropriate to its new audience as it was to its original audience.

Our Portuguese translators’ experience in this sector means you will be able to use marketing material that’s as effective in the target language as it is in the original language.

Portuguese transcreation of advertising, PR and marketing material

Transcreation is the creative adaption of copy in the target language, so the text will be completely re-written in a foreign language. We have a team of Portuguese copywriters specialising in transcreation and adaption working in over 100 markets.

As part of the process, it will be important for us to understand your communication objectives as the meaning of the original message may change in the Portuguese language version, but the persuasive effect must remain as forceful.

Unless otherwise instructed, all Portuguese transcreations are reviewed by another linguist, and are back-translated. Any number of draft versions can be supplied for your feedback and comments until we get it just right.

Portuguese brand name linguistic analysis

Because some brand names and slogans have unexpected cultural connotations, we also have an experienced team of Portuguese brand checking analysts. They can ensure your logo or slogan will not be misinterpreted.

Please refer to our client feedback page to learn more about the unbeatable Portuguese language service we offer.

UPLOAD YOUR FILES

If you have a project you would like to discuss, do please call us on +44 (0)1544 388040 or contact us via our free Quote & File Uploads form.

WHILE YOU’RE HERE... SOME QUITE INTERESTING FACTS ABOUT THE Portuguese LANGUAGE

Portuguese is a Romance language spoken by about 220 million people mainly in Portugal and Brazil (Brasil), and also in Angola, Mozambique (Moçambique), Cape Verde (Cabo Verde), Guinea-Bissau (Guiné-Bissau), São Tomé e Principe, East Timor (Timor-Leste), Equatorial Guinea and Macau. There are also communities of Portuguese speakers in Goa, Daman and Diu in India, and in Malacca in Malaysia. Portuguese is a descendent of Latin, which was brought to the Iberian Peninsula by Roman soldiers, settlers and merchants from 218 BC. The earliest records of a distinctly Portuguese language appear in administrative documents dating from the 9th century AD. In 1290 King Denis decreed that Portuguese, then simply called the "Vulgar language" should be known as the Portuguese language and should be officially used. A reformed Portuguese orthography (nova ortografia), in which words were spelled more in accordance with their pronunciation, was adopted is Portugal in 1916. A slightly modified form was adopted in Brazil in 1943 and revised in 1970. A new orthography which aims to unify the written Portuguese of all the lusophone countries was adopted in Brazil in 2009. Dates have yet to be set for its adoption in the other Portuguese-speaking countries.

Courtesy of Omniglot

Portuguese SAMPLE TEXT

Todos os seres humanos nascem livres e iguais em dignidade e em direitos. Dotados de razão e de consciência, devem agir uns para com os outros em espírito de fraternidade.

Article 1 of the Universal Declaration of Human Rights.

Polish example video

AND LASTLY, A Portuguese Tongue Twister

um tigre tigrado e dez pratos de trigo
dois tigres tigrados e nove pratos de trigo
tres tigres tigrados e oito pratos de trigo
quatro tigres tigrados e sete pratos de trigo
cinco tigres tigrados e seis pratos de trigo
seis tigres tigrados e cinco pratos de trigo
sete tigres tigrados e quatro pratos de trigo
oito tigres tigrados e tres pratos de trigo
nove tigres tigrados e dois pratos de trigo
dez tigres tigres tigrados e um prato de trigo