Working together with our experienced and qualified translators, voiceover artists, interpreters, audiovisual translators, transcribers and subtitlers, we offer a wide range of language services.
Available in over 200 languages within the UK and beyond, our linguists can get you heard in any language of your choice. While we do not offer a walk-in service, we are only one phone call away from discussing your language requirements.
What is Audio Description (AD)?
Audio description is prepared as an additional audio track to accompany on-screen shows or programmes, or other events. The audio track contains a narration of what is happening visually.
The Serbian audio describers use any gaps in the dialogue to describe what can be seen.
While it is important to provide this information in the same language as the source material, it is equally necessary to prepare audio descriptions in other languages to support access to material that has voiceover of the dialogue in different languages.
Why is audio description (AD) important?
As a demonstration of how important audio description is to the big players like Netflix, this network is adding audio description to its platform as a setting. Netflix says that 40% of its global subscribers regularly use the accessibility features such as subtitles, audio description (AD) and subtitles for the Deaf and hard of hearing (SDH), so it is no wonder that distributors like this are turning their attention to increasing accessibility.
As part of this effort, all eyes are on providing audio description in different languages including Serbian.
In the UK, Ofcom prepares targets that broadcasters must meet in terms of providing audio description to accompany their material.
In general, a target of a minimum of 10% of the services should have accompanying AD tracks.
A copy of the relevant code can be found here.
Some broadcasters and distributors far exceed the minimum requirements in providing audio description with Sky currently providing AD on 28% of its shows over 32 channels. Four channels in the UK have committed to providing audio description on at least 20% of their material: Sky (as already mentioned), BBC, ITV and Channel 4.
Who are our Serbian audio describers?
Some of our voiceover artists specialise in audio description and prefer this over more traditional voiceover assignments. If you listen to professionally recorded audio description, you will realise that the narrative isn’t a completely “flat” read.
Working in over 200 languages, our talented audio describers find that balance between adopting the right tone but not competing with the acting or voiceover of the actual dialogue. The tone and style will if course depend on the subject matter of the source material.
Our Serbian audio describers will often need to demonstrate variety in tone and emotion within one assignment. Perfect delivery and knowing what tone to adopt is all.
Please get in touch with details of your project and we’d be happy to provide demo voice samples for you to choose from.
The Serbian audio description will only be as good as the script
As part of the service we offer, our audio description script writers will prepare a narrative that matches the tone of the material while not drawing the audience away from the story.
They must take into account the time available in between dialogue, sometimes a matter of a few seconds, to describe a visual element in such a way that it enhances the experience of the blind or partially sighted audience and allows the audio describer to inject an appropriate tone into what might be just a couple of words.
Our carefully crafted scripts can then be localised into other languages ready for our voiceover talents in the relevant languages to record, and our studio engineers to edit and synch to create separate audio tracks.
Serbian audio description studio editing
We work with partner studios around the world, but we also have our own in-house state-of-art studio with a soundproof recording booth.
Depending on your requirements, high-quality audio descriptions can simply be provided as a WAV or MP3 file.
Just let us know what you need and we’ll do the rest.
Example video – a clip from The Lion King with an audio description track
How is the cost for Serbian audio description calculated?
- Audio description script preparation per video minute
- Translation and localisation of script per source written word
- Audio describer voice per video minute
- Dependent on the volume
- Appraisal of source material: density of dialogue and on-screen events
Get in touch with one of our lovely project managers and they would be very happy to discuss all the available options with you. Do also take a look at the security procedures and infrastructure we already have in place to protect your data.
While you’re here… some quite interesting facts about the Serbian language.
Serbian is the standardized variety of the Serbo-Croatian language mainly used by Serbs. It is the official language of Serbia, the territory of Kosovo, and one of the three official languages of Bosnia and Herzegovina. In addition, it is a recognized minority language in Montenegro where it is spoken by the relative majority of the population, as well as in Croatia, Macedonia, Romania, Hungary, Slovakia, and the Czech Republic. Standard Serbian is based on the most widespread dialect of Serbo-Croatian, Shtokavian (more specifically on Šumadija-Vojvodina and Eastern Herzegovinian dialects), which is also the basis of Standard Croatian, Bosnian, and Montenegrin.The other dialect spoken by Serbs is Torlakian in southeastern Serbia, which is transitional to Macedonian and Bulgarian. Serbian is practically the only European standard language whose speakers are fully functionally digraphic,using both Cyrillic and Latin alphabets. The Serbian Cyrillic alphabet was devised in 1814 by Serbian linguist Vuk Karadžić, who created the alphabet on phonemic principles. The Latin alphabet was designed by Croatian linguist Ljudevit Gaj in 1830.
Where is Serbian most widely spoken?
Serbia, Kosovo, Bosnia and Herzegovina and Montenegro. Serbian is a recognised minority language in Croatia, Hungary, Slovakia, the Czech Republic, North Macedonia and Romania.Get in touch with one of our lovely project managers and they would be very happy to discuss all the available options with you.
Do also take a look at the security procedures and infrastructure we already have in place to protect your data.
Alternatively, you can call us or send an email:
info@knockhundred.com
+44 (0)1544-388040
