English Audio Description 

Working together with our experienced and qualified translators, voiceover artists, interpreters, audiovisual translators, transcribers and subtitlers, we offer a wide range of language services.

Available in over 200 languages within the UK and beyond, our linguists can get you heard in any language of your choice. While we do not offer a walk-in service, we are only one phone call away from discussing your language requirements.

What is Audio Description (AD)?

Audio description is prepared as an additional audio track to accompany on-screen shows or programmes, or other events.  The audio track contains a narration of what is happening visually.

The English audio describers use any gaps in the dialogue to describe what can be seen.

While it is important to provide this information in the same language as the source material, it is equally necessary to prepare audio descriptions in other languages to support access to material that has voiceover of the dialogue in different languages.

Why is audio description (AD) important?

As a demonstration of how important audio description is to the big players like Netflix, this network is adding audio description to its platform as a setting.  Netflix says that 40% of its global subscribers regularly use the accessibility features such as subtitles, audio description (AD) and subtitles for the Deaf and hard of hearing (SDH), so it is no wonder that distributors like this are turning their attention to increasing accessibility.

As part of this effort, all eyes are on providing audio description in different languages including English.

In the UK, Ofcom prepares targets that broadcasters must meet in terms of providing audio description to accompany their material.

In general, a target of a minimum of 10% of the services should have accompanying AD tracks.

A copy of the relevant code can be found here.

Some broadcasters and distributors far exceed the minimum requirements in providing audio description with Sky currently providing AD on 28% of its shows over 32 channels. Four channels in the UK have committed to providing audio description on at least 20% of their material:  Sky (as already mentioned), BBC, ITV and Channel 4.

Who are our English audio describers?

Some of our voiceover artists specialise in audio description and prefer this over more traditional voiceover assignments.  If you listen to professionally recorded audio description, you will realise that the narrative isn’t a completely “flat” read.

Working in over 200 languages, our talented audio describers find that balance between adopting the right tone but not competing with the acting or voiceover of the actual dialogue.  The tone and style will if course depend on the subject matter of the source material.

Our English audio describers will often need to demonstrate variety in tone and emotion within one assignment.  Perfect delivery and knowing what tone to adopt is all.

Please get in touch with details of your project and we’d be happy to provide demo voice samples for you to choose from.

The English audio description will only be as good as the script

As part of the service we offer, our audio description script writers will prepare a narrative that matches the tone of the material while not drawing the audience away from the story.

They must take into account the time available in between dialogue, sometimes a matter of a few seconds, to describe a visual element in such a way that it enhances the experience of the blind or partially sighted audience and allows the audio describer to inject an appropriate tone into what might be just a couple of words.

Our carefully crafted scripts can then be localised into other languages ready for our voiceover talents in the relevant languages to record, and our studio engineers to edit and synch to create separate audio tracks.

English audio description studio editing

We work with partner studios around the world, but we also have our own in-house state-of-art studio with a soundproof recording booth.

Depending on your requirements, high-quality audio descriptions can simply be provided as a WAV or MP3 file.

Just let us know what you need and we’ll do the rest.

Example video – a clip from The Lion King with an audio description track

How is the cost for English audio description calculated?

• Audio description script preparation per video minute
• Translation and localisation of script per source written word
• Audio describer voice per video minute
• Dependent on the volume
• Appraisal of source material: density of dialogue and on-screen events

Get in touch with one of our lovely project managers and they would be very happy to discuss all the available options with you. Do also take a look at the security procedures and infrastructure we already have in place to protect your data.

While you’re here… some quite interesting facts about the English language.

English is a West Germanic language that was first spoken in early medieval England and is now a global lingua franca. Named after the Angles, one of the Germanic tribes that migrated to England, it ultimately derives its name from the Anglia (Angeln) peninsula in the Baltic Sea. It is closely related to the Frisian languages, but its vocabulary has been significantly influenced by other Germanic languages, particularly Norse (a North Germanic language), as well as by Latin and Romance languages, particularly French. English is the third most widespread native language in the world, after Standard Chinese and Spanish. It is the most widely learned second language and is either the official language or one of the official languages in almost 60 sovereign states. There are more people who have learned it as a second language than there are native speakers. English is the most commonly spoken language in the United Kingdom, the United States, Canada, Australia, Ireland and New Zealand, and it is widely spoken in some areas of the Caribbean, Africa and South Asia.

Where is English most widely spoken?

Australia, New Zealand, the United Kingdom, the United States, Antigua and Barbuda, Bahamas, Barbados, Belize, Botswana, Brunei, Burundi, Cameroon, Canada, Dominica, Eswatini, Fiji, Gambia, Ghana, Grenada, Guyana, India, Ireland, Jamaica, Kenya, Kiribati, Lesotho, Liberia, Malawi, Malta, the Marshall Islands, Mauritius, Micronesia, Namibia, Nauru, Nigeria, Pakistan, Palau, Papua New Guinea, Philippines, Rwanda, Saint Kitts and Nevis, Saint Lucia, Saint Vincent and the Grenadines, Samoa, Seychelles, Sierra Leone, Singapore, the Solomon Islands, South Africa, Sounth Sudan, Sudan, Tanzania, Tonga, Trinidad and Tobago, Tuvalu, Uganda, Vanuatu, Zambia, Zimbabwe.