Embrace the Spanish market

by Knockhundred Admin

$1.5 trillion is the most recent estimate of the huge purchasing power the American Hispanic community will have in 2015, according to a Nielsen report. So why don’t more companies translate their product or service information into Spanish?

As Ofer Shoshan points out, despite these figures, some companies fail to take even the most basic steps to target this market. Simple steps such as:

  • Localising online content to suit the Spanish market.
  • Ensuring that e-commerce sites are translated into Spanish.
  • Listening to your prospective clients: research shows that clients like to buy from a website in their native language.
  • Comparing the cost of translation into Spanish against the increase in sales.

If you would be interested in learning more about translating your product information, do please get in touch.